Anypoint Media has been developing and providing bi-directional TV advertising and connected services starting with its predecessor Dreamer since the early 20000s. Currently, Anypoint Media developed and launched targeted TV advertising platform for IPTV/Cable/Satellite service providers that can target TV ads at specific households in linear TV channels.
The Anypoint Platform developed by Anypoint Media, started commercial service with SK Broadband (February, 2016) and LG U+ (July, 2017), and has been shifting the TV advertising paradigm by offering a cross-screen advertising between TV and mobile devices.
Broadcasters can experience great growths in their TV advertising revenue and profit with minimum investment, like SK Broadband and LG U+ which are seeing great growth in their revenue and profit.