The digital adoption rate of businesses in Thailand remains low because of the lack of digital skills, technological know-how, a dearth of tech graduates and the perceived high cost of investing in technology infrastructure such as 5G networks, said the report.
Jackie Wang, country director of Google Thailand, said the last two years have been particularly hard for Thailand with the pandemic, but it is heartening to see Thais adjusting to the unprecedented changes and seizing new opportunities by adopting digital tools and technologies.
The report, entitled “Unlocking Thailand’s Digital Potential”, estimates that a substantial 65% of Thailand’s digital opportunity — potentially amounting to 1.6 trillion baht — could be driven by technology applications that help businesses mitigate the impact of the pandemic.
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